Simon Morton

Simon Morton is the founder and Managing Director of Eyeful Presentations, a presentation agency he started about 16 years ago.1 Initially beginning as a one-man operation working from his back bedroom, Simon aimed to improve the quality of presentations in the UK.1

Career Evolution

Simon's career path took an interesting turn as Eyeful Presentations grew:

• He initially thought he was skilled at design, but quickly realized his strengths lay elsewhere.1
• As the business expanded, Simon found himself spending more time consulting with clients about their stories and messages.1
• Recognizing the superior design skills of his colleagues, he decided to focus on the consultancy aspect while outsourcing the design work.1

Approach to Presentations

Simon's approach to presentations emphasizes:

• Storytelling: He believes in the power of a great story as the foundation of an effective presentation.1
• Audience Analysis: Simon stresses the importance of understanding the audience when crafting presentations.1
• Content Over Design: While design is important, Simon prioritizes the message and story, believing that great content is crucial for a successful presentation.1

Notable Experience

Simon shared an anecdote that highlights his expertise:

• He once attended a meeting expecting to have a casual conversation but was unexpectedly asked to present his ideas to a team.1
• Without using any slides, Simon critiqued an existing presentation, focusing on improving the story rather than visual elements.1
• His approach impressed the CEO, who recognized the value of a strong narrative over superficial design changes.1

Simon Morton has established himself as an expert in the field of presentations, focusing on storytelling and audience engagement rather than just visual design.