Simon Carignan

Simon Carignan is a Product Marketing Manager at Google overseeing a team of 15 people managing global acquisition campaigns for AdWords and AdWords Express, with a focus on assisting small businesses in establishing an online presence to grow through web advertising.

He brings substantial expertise in leading large cross-functional teams for product launches, emphasizing data-driven results and user experience.

His specialties include product marketing, digital marketing encompassing search and display ads, direct marketing, Agile Project Management, local products, Payments/Offers Products, scaling operations in the tech sector, and web analytics with proficiency in tools like Google Analytics, Sessions analysis, and Excel modeling.

Simon studied at the Wharton-Google Marketing Academy, specializing in Marketing at the University of Pennsylvania - The Wharton School, and holds a Bachelor of Engineering degree in Mechanical Engineering with a Minor in Management from McGill University.

His professional experience includes roles such as YouTube Creator Program Manager at YouTube, and various positions at Google such as Product Marketing Manager - Global Small Business Marketing, Global Small Business Acquisitions Growth Lead, Local Product Strategy Associate, and AdWords Online Help Agile Project Manager.

Prior to his tenure at Google, Simon worked as a Business Analyst at McKinsey & Company, where he honed his analytical and strategic skills.