Simon Boardman

Simon Boardman is the CEO and General Manager of Shadow Seller, a company he founded.12 With a background as a marketing and sales leader, Boardman describes himself as an experienced seller and a "serial victim of the perpetually 'old school' sales theory & training".23

Professional Background

Boardman's experience in sales and marketing led him to create Shadow Seller, which appears to be focused on innovative approaches to sales strategies and training. His frustration with traditional sales methods seems to have been a driving force behind the company's creation.3

Shadow Seller

Shadow Seller is a company that appears to leverage artificial intelligence in sales processes. Some key points about the company and Boardman's role include:

• The company focuses on helping salespeople collect insights, strategies, and tactics.4
• Shadow Seller.ai is involved in discussions about generative AI trends for business innovators.5

Speaking Engagements

Boardman is active in the sales conference circuit, sharing his expertise and insights:

• He has spoken at the Sales 3.0 Conference, presenting on topics such as "Mind Over Market: Bringing Order to Sales Chaos".6
• He has hosted panel discussions on AI in business, demonstrating his involvement in the intersection of sales and technology.5

Simon Boardman's approach to sales seems to be centered on modernizing traditional methods and incorporating new technologies to improve sales effectiveness and outcomes.