Harvard Kennedy School

Indiana University Bloomington

Senior Manager, Content at TechSoup

• Conducted in-depth research to produce compelling long-form articles focusing on refugee rights and timely policy developments.
• Crafted timely press releases in response to policy shifts by the current administration, ensuring urgent communication of key updates.
• Expanded Asylum Access's subscriber base through strategic lead generation initiatives including webinars, blog posts, and engaging social media content.
• Designed comprehensive e-newsletter calendars featuring monthly updates, fundraising appeals, and actionable policy-oriented emails.
• Delivered monthly metrics reports to the Communications team, illustrating month-over-month advancements in communication and marketing endeavors.

Asylum Access

Marketing Consultant

• Developed content matrix, integrating buyer personas and value propositions to optimize conversion rates.
• Acquired over 80,000 new subscribers for clients through webinars, eBooks, and Google ad campaigns.
• Boosted website traffic by 150% through multi-channel strategies, including blogs, and email newsletters.
• Increased asset downloads by 125% (for select clients) through Spanish translations of marketing materials. 
• Delivered monthly metrics reports using Tableau, HubSpot, Mailchimp, and Google Analytics to track KPIs.

Anticancer Lifestyle Program

Marketing Director

Skills: Marketing Communications · Communication · HubSpot · Google Analytics · Communications Planning · Web Content Writing

TechSoup

Online Learning Producer

Led 5-person team orchestrating high volume of blogs, email newsletters, webinars, case studies, and social media. • Developed audience segmentation and personalization strategy for target audiences and specific regions.
• Created content based on SEO keywords and relevant industry news with quick turnaround.
• Produced and hosted 100+ webinars and online courses with partners like Microsoft, Adobe, and Airbnb.org.
• Established KPIs and presented at Director's meetings to ensure synchronization across the organization.

Senior Manager, Content

• Led 5-person team orchestrating high volume of blogs, email newsletters, webinars, case studies, and social media. • Developed audience segmentation and personalization strategy for target audiences and specific regions.
• Created content based on SEO keywords and relevant industry news with quick turnaround.
• Produced and hosted 100+ webinars and online courses with partners like Microsoft, Adobe, and Airbnb.org.
• Established KPIs and presented at Director's meetings to ensure synchronization across the organization.

Umbel

Senior Manager, Marketing

• Spearheaded the creation of a new social media service offering driving a 20% boost in annual revenue.
• Managed accounts for 6 authors simultaneously, producing all digital content and ensuring client satisfaction. • Continuously researched newsworthy topics, angles, influencers, and social media trends for authors.
• In charge of business development, pitching social media offerings and maintaining author relationships.

PR by the Book

Director of Digital Marketing

• Produce and direct all content, receiving 8M views, 25K subscribers, and 3K views daily on YouTube. • Write articles about the second-generation experience centered around politics, culture, and food. • Craft monthly newsletter to an audience of 2K and daily posts to 8K social media audience.
• Public speaking and press interviews with hits on TV Asia, Refinery29, Your Story, and more.

Sima Thakkar