Silvia Lala

Silvia Lala is a highly experienced marketing specialist with a strong background in marketing communication planning, strategy, and execution for leading global software companies.

Throughout her career, Silvia has excelled in managing integrated campaigns, web and traditional advertising, promotions, events, partnerships, customer acquisition, and relationship management.

Known for her exceptional creativity and ability to navigate complex situations, Silvia is results-oriented and continually strives to take on new challenges in the marketing field.

Her expertise includes Marketing & Communication Management, Content Management & Strategy, Business Strategy, Product Strategy, Marketing Strategy, Account Base Marketing, Branding, Campaign Performance & Analytics.

Silvia studied Laurea in Scienze della comunicazione with top honors at Libera Università di Lingue e Comunicazione IULM.

Her professional experience includes roles such as Field Marketing Manager at ServiceNow, Field Marketing Manager at CA Technologies, Analytics Lead, Marketing Communication Manager, Product Marketing Manager, Small Business Marketing Manager, and Marketing Communication Specialist at Microsoft Italia.