Silka Sietsma is a renowned design leader and expert in emerging technologies, with over 15 years of experience in UX design, prototyping, user research, and interaction design. She co-founded an AR platform startup and led a Samsung innovation team's AR design direction, developing immersive and AI-related features in Adobe products. Silka's entrepreneurial spirit drives her to mentor women in tech and AR startups, consulting with hardware and software startups and sharing her wealth of knowledge. She holds a Masters in Industrial Design from the University of New South Wales and has served on several advisory boards and council member positions.