Sijia Yu

Sijia Yu is a versatile professional with a background spanning across New York, London, Shanghai, Tokyo, and now Austin. She excels in combining STEM expertise with a creative flair as an empathetic art director, possessing a keen business acumen and a global perspective.

With a focus on digital advertising, Sijia leverages data to enhance brand storytelling and drive success for businesses. Her educational background includes a Master of Science in Marketing from The University of Texas at Austin, a Bachelor of Science in Biotechnology from Imperial College London, and studies in Sustainability & Environmental Management at Harvard Extension School.

Having worked at renowned organizations such as TikTok, Whole Foods Market, and American Blues Company Inc., Sijia has gained experience in brand partnerships, digital marketing, sales, and analytics. Her entrepreneurial spirit is evident through her founding of Lana Para Inc, showcasing her diverse skill set and industry knowledge.

Passionate about Education Tech, Gaming, and Social Studies, Sijia brings a unique perspective to her projects, blending creativity with technical expertise. Her professional journey showcases a dedication to excellence and continuous growth, making her a valuable asset in the realms of marketing, business development, and creative design.