Siham Malek is an accomplished Managing Director with extensive experience in market research, media, and business intelligence. With a background in Business Information Systems, Siham has been able to use her analytical skills to provide insight to clients in a various of fields. Siham's experience with Customer loyalty measurement, Brand & Communication Trackers, Risk Management, Market Sizing, Innovation Studies, Retail Panels, and Media & Digital Research has made her an indispensable asset. With a degree from Devry University and a number of other schools, Siham has explored math and science achieving great success. Her career path has led her to be a Managing Director-Partner at Integrate Consulting, an Affiliate of Kantar. Before joining the Integrate team, Siham was the Managing Director & Chief Client Officer at Kantar and Country Manager at Kantar Millward Brown. She has also held many other high-level positions throughout her career, like Regional Manager Maghreb at Kantar AMRB and Associate Managing Director/ Directeur Général Adjoint at Mediamix Groupe Atéo.