Sietze Rademaker

Sietze Rademaker is the Business Development Director at Sonic Minds, a company specializing in sonic branding and sound production. He has over 18 years of experience in various aspects of the music industry, including music publishing, music labels, and music production.25

Rademaker's career has been marked by significant roles in the field of sonic branding. He previously worked as the Business Director Europe at Sixième Son, where he focused on expanding the company's presence in the European market.13 His passion for the relationship between brands and music has driven his interest in sonic branding, which he sees as a crucial element for brands to connect emotionally with consumers.1

In his current role at Sonic Minds, Rademaker continues to leverage his extensive background to enhance brand identities through sound, emphasizing the importance of aligning music with brand values to improve consumer recall.45