Sierra Quitiquit

Sierra Quitiquit is a prominent Sustainability Ambassador for Breitling, a role she has held since June 2023. In this capacity, she emphasizes the brand's commitment to creating sustainable luxury watches, leveraging her background as both an athlete and climate activist to advocate for environmental consciousness within the luxury sector.13

Background and Experience

• Professional Athlete: Sierra is a professional skier, which complements her advocacy work. Her athletic career has provided her with unique insights into the challenges of climate change, particularly in mountain ecosystems.46
• Founder and CEO of Time for Better: She established this climate communications agency to promote impactful strategies for climate action, drawing on over fifteen years of experience in multimedia production and public engagement.15
• Co-founder of Plastic Free Fridays: This initiative aims to reduce plastic waste and promote environmental sustainability.12

Advocacy and Influence

Sierra is also involved with various organizations, including NATO and Protect Our Winters, where she serves as a creator and athlete ambassador, respectively. Her efforts focus on lobbying for environmental policies and raising public awareness about climate issues.13 She has spoken at notable platforms such as the United Nations and Brown University, advocating for meaningful change in climate action.1

Through her multifaceted roles, Sierra Quitiquit exemplifies a commitment to sustainability while promoting brands that align with these values.