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Sierra Bourne
Associate Director, Strategy at VML
Sierra Bourne is the Associate Director of Strategy at VML, a role in which she utilizes her extensive background in marketing and digital strategy. She holds a Bachelor of Science degree in Marketing, Entrepreneurship, and Communication from the University of Arizona, where she developed key skills in creativity and persuasion.2
Bourne began her career as a digital marketing specialist at Madden Media and later transitioned to roles such as media strategist at BRINK and marketing manager at Desert Peaches. She returned to BRINK before taking her current position at VML, where she focuses on brand planning and strategic insights to enhance client campaigns.2
Her expertise spans various areas, including analytics, campaign planning, and understanding consumer behavior, making her a valuable asset in the dynamic landscape of marketing strategy.1