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Siddhi Saraiya
Senior Director of Digital Product Management at adidas
Professional Background
Siddhi Saraiya is a seasoned professional in the realm of digital product management and strategy, boasting an impressive and diverse career spanning over a decade. Currently, she serves as the Senior Director of Digital Product Management at adidas, where she leverages her extensive expertise to lead innovative digital strategies that enhance customer engagement and drive business growth. Siddhi's role at adidas marks a significant chapter in her career, where she applies her strong analytical skills and visionary approach to product management, ensuring that the company's digital offerings remain at the forefront of the sports and fashion industry.
Prior to her current role, Siddhi held the position of Director of Digital Strategy & Innovation at adidas, where she was instrumental in shaping the digital landscape of the brand. Her work involved crafting strategies that not only enhanced user experience but also aligned with the broader goals of the organization. Siddhi's contributions at adidas underscore her ability to think strategically while maintaining a hands-on approach to product management.
Before joining adidas, Siddhi co-founded Captiv8, where she served as the Head of Product Management. In this pivotal role, she was responsible for steering the product vision and ensuring that the solutions offered by Captiv8 effectively addressed market needs. This entrepreneurial experience honed her leadership skills and deepened her understanding of the product lifecycle from inception to market.
Siddhi’s career trajectory also includes noteworthy positions at leading tech companies. As a Senior Product Manager at LiquidM, she demonstrated her capability to manage complex digital marketing solutions. Her experience as a Product Marketing Consultant on a freelance basis allowed her to collaborate with various clients, providing valuable insights into product positioning and market entry strategies. Siddhi also made significant contributions at Velti as their Product Marketing Lead, where she played a crucial role in developing impactful marketing initiatives that resonated with clients.
Earlier in her career, Siddhi gained valuable experience as a Product Manager at Mobclix, and as a Product Management Intern at OpenTable. These roles equipped her with foundational skills that would carry through her career, including user research, product launch strategies, and cross-functional collaboration. Furthermore, her tenure in sales operations at Distributed World Power and as a Management Consultant at Deloitte Consulting provided her with a broad perspective on business operations, enhancing her strategic planning capabilities. Additionally, Siddhi's early experiences in marketing and industry relations with renowned organizations such as Capitol Records and House of Blues showcased her versatility and adaptability in various professional environments.
Education and Achievements
Siddhi Saraiya's academic background reflects her commitment to understanding both business dynamics and political frameworks. She earned her MBA in Business from the prestigious University of California, Berkeley, Haas School of Business. At Haas, Siddhi honed her skills in leadership, strategic thinking, and innovation, which have proven invaluable throughout her career in product management and digital strategy.
Prior to her MBA, Siddhi completed her Bachelor of Arts in Political Science at the University of California, Los Angeles (UCLA). This educational foundation not only provided her with critical thinking skills but also enriched her understanding of the socio-economic factors that influence business operations. Her unique combination of education in both business and political science allows her to approach product management with a holistic perspective, considering both market trends and consumer behavior.
Achievements
Throughout her career, Siddhi Saraiya has amassed a wealth of accomplishments that speak to her expertise in digital product management. At adidas, she has been pivotal in launching several successful digital initiatives that have enhanced user engagement and increased the brand's footprint in the digital marketplace. Her strategic insights and innovative mindset have earned her recognition within the industry as a proactive leader who is not afraid to challenge the status quo.
As the Co-Founder of Captiv8, Siddhi demonstrated her entrepreneurial spirit by leading a startup in a competitive environment, successfully driving product development and market penetration. Her time at leading firms such as LiquidM and Deloitte Consulting further solidified her reputation as a trusted expert in product management and digital strategy.
Siddhi continues to be an influential figure in her field, consistently pushing the boundaries of what is possible in digital product development and marketing, while mentoring aspiring professionals in the industry. Her broad range of experiences not only make her a knowledgeable leader but also a valuable asset to any organization she is part of.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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