Siddharth Deshmukh

Siddharth (Sid) Deshmukh is a seasoned business leader with nearly two decades of progressive experience in technology, sports, and media verticals.

With a passion for sports, Siddharth has transitioned from a competitive athlete to a game-changer in the #SportsBusiness industry, focusing on talent representation, brand marketing, positioning strategy, and commercialization of sports through fan engagement and sports development.

Known for his 'CxO-as-a-Service' model in Sportertainment, Technology & Management Consulting, Siddharth is dedicated to Brand Marketing, Business Strategy, and Corporate Social Responsibility (CSR) initiatives.

In the realm of Sports Technology Consulting, Siddharth has been involved in various ventures such as BrandActif, Fanisko, Genius Sports, Built.io, SparUp, str8bat, RunAdam, Showt, and KhelNow, contributing to the digitization and enhancement of sports experiences.

He has also left his mark in Sports Management Consulting with companies like Arimaya Ventures, Golden Goose Sports, Anglian Sports, Rhiti Sports, and Kshatriya Sports, managing commercialization, CSR, and athlete representation in various sports leagues and events.

Siddharth's expertise extends to tech-startups across Sports, Healthcare, Hospitality, and Media sectors, where he has provided guidance to numerous technology startups on their market strategies and operational efficiency.

Throughout his career, Siddharth has held key positions in global organizations like Mindtree Ltd, GlobalLogic Inc, TechMahindra Ltd, Persistent Systems Ltd, and Axis Bank Ltd, showcasing his proficiency in technology solution consulting and global business development.

An advocate for continuous learning and growth, Siddharth emphasizes the importance of perseverance and learning from experiences to achieve success.

Educationally, Siddharth has a diverse background with degrees and certifications from various institutions including Symbiosis Institute of Business Management, Indian Institute of Technology Bombay, and University of Pune.

He has also been actively involved in several organizations such as Sportsy, BrandActif Ltd, Fanisko, Qatar SportsTech, She Kicks Football Academy, HappyMe.io, Symbiosis School of Sports Sciences, Arimaya Ventures, Fitket, Genius Sports, RunAdam, Khel Now, Anglian Management Group, Showt, Rhiti Sports Management, Built.io, EDUGILD, and Kshatriya Sports Pvt Ltd, holding roles ranging from commercial director to CEO to strategic growth advisor.