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Siddharth Hegde
Managing Director & Founder at Ethinos Digital Marketing
Professional Background
Siddharth Hegde is a highly experienced senior marketing and digital marketing executive, bringing over 20 years of extensive industry experience ranging from Fortune 50 companies to dynamic startups. Known for his remarkable ability to establish effective marketing organizations, Siddharth has played a pivotal role in kickstarting marketing activities that cater to both global enterprises and smaller privately-held companies.
As a leader in the marketing field, Siddharth boasts a proven track record of enhancing company recognition and external validation. He has successfully developed high-impact and measurable lead generation and Web 2.0 programs that drive sales, strengthen brand presence, and effectively communicate and position his company’s unique selling propositions to clients, analysts, and other key stakeholders. Siddharth’s expertise lies in building and leading cross-location teams to meet and exceed organizational objectives, ensuring that marketing strategies translate into business growth.
His tenure in an executive role within a smaller firm has ingrained him with a keen understanding of stretching available budgets to achieve maximum output and efficiency. Additionally, he has played an essential advisory role with several organizations, guiding them on how to amplify their visibility and rapidly build their sales pipelines.
Education and Achievements
Siddharth Hegde is equipped with a robust educational background that has well-prepared him for his illustrious career in marketing. He studied an Executive Program in Leadership & Marketing at Duke University, which provided him with advanced insights into marketing strategies and leadership principles. Furthermore, Siddharth completed the CIARP program focused on Analyst & Influencer Relations at the Knowledge Capital Group, enhancing his ability to engage vital industry analysts and influencers.
His academic foundation includes an MBA specializing in Marketing & Finance from the prestigious Symbiosis Institute of Management Studies, coupled with a Bachelor of Commerce (B.Com.) in Business/Commerce from Punjabi University. Siddharth’s education journey also included significant formative years at The Army Public School, Bishop Cotton Boys School, and ISP, nurturing a well-rounded mindset and strong values that have greatly contributed to his professional outlook.
Key Roles and Organizations
Throughout his career, Siddharth has held influential roles in several esteemed organizations that have shaped his expertise in marketing and business development. Currently, he serves as the Managing Director at Ethinos Digital Marketing, where he leads the strategic direction and execution of cutting-edge digital marketing initiatives to drive growth.
Before this role, Siddharth was the Director of Marketing at Global eProcure, where he implemented innovative marketing strategies that enhanced the company’s market position. He further honed his skills as the Global Marketing Leader for IT Services, Software Services, and Procurement & Supply Chain Services at Genpact, where he oversaw high-impact marketing campaigns across multiple regions.
Siddharth’s career also includes valuable experience as a Business Manager at Gartner, a Regional Manager at Talisma, and a Key Account Manager at Xerox, where he significantly contributed to their marketing endeavors. His early career commenced with a role as a Project Trainee at Domino's Pizza, which marked the beginning of his journey into the marketing world.
Specialties and Expertise
Siddharth Hegde's diverse skill set encompasses a wide range of specialties, making him a versatile leader in marketing. His expertise covers domains such as digital marketing, social media, search engine optimization, online marketing, and search engine marketing. He is adept at corporate marketing, analyst relations, lead generation, and market intelligence, which further positions him as a thought leader in the marketing field.
Siddharth is known for his strategic planning and campaign management abilities that have consistently yielded successful outcomes. He is proficient in branding and positioning, vertical segmentation, and various sales techniques such as cross-selling and up-selling. Additionally, his roles in alliances, events, research, advisory services, procurement & supply chain, BPO, and outsourcing demonstrate his comprehensive grasp of the marketing landscape and business dynamics.
Siddharth’s two-decades-long career reflects his commitment to driving results and fostering innovation in marketing practices. His leadership style, characterized by integrity and a collaborative spirit, enables him to inspire and motivate teams while achieving strategic objectives.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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