Siddharth Gupta

Siddharth Gupta is an experienced expert in digital transformation, marketing automation, and conversion rate optimization. Gupta is widely known for his expertise in devising growth marketing strategies for over a thousand brands, including PVR, Kotak, HDFC, and Indusind, to name but a few. Gupta is the co-founder of InviteReferrals, a software company that creates customer referral programs for mobile and web apps. He is also a former co-founder of Notifyvisitors, where he helped implement digital transformation and marketing automation at scale. Gupta is an expert in setting up customer data platforms and analytics as a single source of truth across different campaigns and device types. His experience further extends to customer satisfaction index and conversion rate optimization, where he applies visual analytics to understand customer behavior and create funnel analytics to determine drop-offs. Gupta has handled various responsibilities from product development, online marketing, business development to team building.