Sid Kaufman

Sid Kaufman is a seasoned Licensing Agent at United Talent Agency (UTA) with nearly four decades of experience in the licensing industry.1 He joined UTA in 2014 and currently works in their Commercial and Endorsement Department, where he focuses on developing e-commerce, product partnerships, and retail activation opportunities for UTA's roster of clients.2

Career Highlights

Early Career:: Kaufman began his journey in the licensing industry at Deka Plastics as a licensee for plastic housewares.1 He then moved to Los Angeles, where he oversaw licensing for the popular character Alf.1

Universal Studios:: Kaufman later joined Universal, eventually becoming President of Merchandising. In this role, he managed licensing programs for major properties such as Jurassic Park, Miami Vice, Universal Monsters, and Knight Rider.1

Total Licensing Services:: In 1996, Kaufman founded Total Licensing Services, where he managed licensing programs for brands like Got Milk, Bananas in Pajamas, The Wiggles, and Lisa Frank.1

Nelvana:: Before joining UTA, Kaufman worked at Nelvana, overseeing programs for properties including Maurice Sendak's Little Bear, Franklin the Turtle, and Beyblade.1

Current Role at UTA

At UTA, Kaufman works on licensing programs for a diverse range of clients, including:

• Digital personalities: Blippi, Wengie
• Brands: Flour Shop
• Traditional talent: George Lopez Chingon Kitchen1

Additionally, Kaufman packages kids' animation projects, including "Mariah Carey's All I Want For Christmas is You," Romero Britto, Precious Moments, and Astronaut Mark Kelly's Moustronauts.1

Education and Personal Life

Kaufman is a Magna Cum Laude graduate of the University of Maryland, where he was also an all-conference goalkeeper.1 He currently resides in Los Angeles with his wife, known as The Travel Mom, and has two grown children.1