Siamack Salari is a veteran ethnographic researcher with over 25 years of experience pioneering advancements in the field. He has established successful research companies and supervised research divisions at several top global communication agencies. Siamack has also developed the first-ever mobile ethnographic research app to provide real-time categorization and interpretation of customer behavior. He is a senior research fellow in qualitative research at Economics of Mutuality and formerly a founding contributor at Not Everyday Life. Siamack is an inspirational speaker and lecturer in observational research at leading universities worldwide.