Shyam Venugopal

Shyam Venugopal is a seasoned executive with over 15 years of experience in driving transformational business results in Fortune 100 companies. With a focus on CPG, he is a business strategist with industry and consulting experience in unlocking and integrating end-to-end insights from media to retail shelves. He is a growth leader with excellent credentials in building and developing insights and analytics organizations from the ground up.

Venugopal is a thought leader in Marketing Analytics, with a proven track record of bringing double-digit ROI improvements on multi-million dollar marketing budgets. He is currently the Senior Vice President of Global Media and Commercial Capabilities at PepsiCo, where he previously served as Vice President of Global Media and Consumer Data, Vice President of Portfolio Strategy, Consumer Insights & Analytics, Senior Director of Portfolio Strategy and Analytics, and Director of Portfolio Media Analytics. Prior to working at PepsiCo, Venugopal served at Market Fusion Analytics as the Vice President of Consulting Services, and at Oracle as the Consulting Manager of Analytics.

Venugopal studied BS in Engineering at the Indian Institute of Technology, Madras, and MS in Engineering at Purdue University. He is a well-respected business leader and an expert in the field of marketing analytics with a wealth of knowledge and experience.