University of Exeter

Chinese International School | 漢基國際學校

Panel Health & Content Lead at Milieu Insight

Skills: Marketing Strategy · Strategic Communications · Market Research · Social Media · Digital Marketing

Milieu Insight

Panel Health & Content Lead

Developing and strategising all content, marketing and communications efforts. Building and expanding our consumer reach in the region through engaging content and marketing across owned and earned media. Produce white papers and op-eds for clients and consumers. Responsible for all Media Relations, Executive Communications and Employee Communications and building the global Social Media strategy. Create and develop media, communications and PR campaigns to maintain a creative and consistent execution of data reporting.

Community & Content Lead

Created and managed creative digital content campaigns. Successful campaigns saw user interaction rates double. Met demanding publishing deadlines and covered lifestyle, tech & media extensively

Nestia

Content Writer

Conducted product development for Asia-Pac launch, led legal research effort in the Asia-Pac jurisdictions. Led a content marketing campaign consisting of articles and infographics about legal and compliance issues that successfully increased customer awareness and sales.

LawCanvas

Analyst, Legal Research & Marketing

Compiled several affidavits for hearings and conducted due diligence for corporate dispute matters. Shadowed associates closely during court hearings and assisted trainees and associates in case submissions

Shuyin Yeo