Shruti Singh

Shruti Singh, an experienced marketer with over 11 years of expertise in deciphering consumer behavior, shopper insights, brand strategy, and communication insights, boasts of an MBA in Marketing from the University of Lucknow. With a career spanning across notable markets such as UAE, Malaysia, and India, Shruti has left an irreplaceable mark with her contributions to various domains, including consumer packaged goods, personal care, finance, consumer electronics, telecom, and the public sector. Her domain experience in brand growth, pricing, consumer choice and shopper insights is highly sought after by her clients. She has undertaken leadership roles in building relationships with key regional clients, led multicultural teams, achieved significant revenue growth, as well as added new clients to her roster. In her most recent role, Shruti holds a position at Wellwise by Shoppers Drug Mart™ as Business Planning & Insights. Prior to this, she has worked as KAM-Consumer Insights at Ipsos, Senior Manager- Consumer Insights at Nielsen, Manager-Customized Research at Nielsen, Senior Research Executive at Kantar and Research Pacific India.