Shreyans Chopra

Shreyans Chopra is the Director/Business Head at Rtb Demand, an SSP/Adnetwork working with 800 publishers.2 He has over 15 years of experience in Sales, Account Management, and Marketing within the adtech sector.2 Chopra graduated from the University of Pennsylvania and started his career as a Technology Analyst at Goldman Sachs.1

Throughout his career, Chopra has:

1. Founded and successfully run several startups in the Financial and E-commerce spaces.13
2. Garnered 10+ years of experience in building a Worldwide Advertiser & Publisher Ad Network from scratch.1
3. Consistently generated over $100K in profit month-on-month, monetizing around 1.5 billion impressions monthly for publishers.2
4. Implemented industry-leading practices for ad quality, fraud control, and cost optimizations through ML approaches.2
5. Overseen complex infrastructure management, focusing on server-to-server integrations, OpenRTB, Prebid, and transitioning to cookieless environments.2

Chopra's expertise includes CPI and CPA sales, subscription-based models, and integrating with third-party tracking providers.1 He has also led content, IT, and product teams, collaborating with major infrastructure providers for various initiatives.2