Shreya Agarwal

Shreya Agarwal is a prominent figure in the Indian digital content landscape, known for her leadership role at FilterCopy, a popular content brand under Pocket Aces.

Career Overview

• Tenure at FilterCopy: Shreya joined FilterCopy in August 2017 and worked her way up to become the Head of FilterCopy in July 2021, a position she held until March 2024. Her nearly seven-year journey at the company included various roles, starting as an associate in the sales and brand solutions department before moving into content strategy and eventually leading the brand.125

• Professional Background: Before her time at FilterCopy, Agarwal gained experience as a trainee entertainment journalist at Mid Day and later worked as a senior digital strategist at FoxyMoron, a digital marketing agency.12

Contributions to FilterCopy

Under Agarwal's leadership, FilterCopy became known for its engaging short-form video content that resonates with a wide audience. She emphasized the importance of platform-specific content strategies, tailoring videos for different social media platforms like Instagram and YouTube to maximize viewer engagement. During her tenure, the brand achieved significant milestones, including reaching over three billion views in FY23 and expanding its content offerings to include mini-series and rap reels.34

Vision and Impact

Agarwal has been vocal about the role of content creators in shaping cultural narratives. She advocated for progressive themes in FilterCopy's productions, including LGBTQ representation, which she believes should be normalized within mainstream media. Her approach has attracted collaborations with various brands across different sectors, further enhancing FilterCopy's reputation as a leader in relatable and shareable content.34

Shreya Agarwal's departure from FilterCopy marks the end of an influential chapter in her career; she announced her exit on LinkedIn, reflecting on her journey and the achievements made during her time at the company.26