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Shohei Toyoda
Global Marketing Manager at Sony Electronics Asia Pacific
Professional Background
Shohei Toyoda is an accomplished global marketing manager with extensive experience in business management and a specialization in the consumer electronics sector. Based in Singapore, Shohei has made significant strides in his career since starting with IBM Japan, where he dedicated six years of his professional life to aiding small and mid-sized enterprises in overcoming business challenges through innovative IT solutions. His expertise in client engagement and technological sales prepared him for a robust career in the global market.
In 2015, Shohei broadened his knowledge and sharpened his skills by completing a full-time MBA program in International Strategy and Marketing at EBS Universität für Wirtschaft und Recht in Germany. This pivotal moment not only enriched his academic portfolio but also equipped him with an international outlook that would influence his subsequent roles in global sales and marketing.
Following his MBA, Shohei transitioned to a career in the consumer business sector at Sony Headquarters, where he served as a global marketing specialist and leader. This strategic shift was driven by his ambition to enhance Sony's global market share through targeted marketing initiatives. Since October 2019, he has contributed to the success of Sony Electronics Asia Pacific as a global marketing manager, further cementing his reputation as a leader in marketing within the technology arena.
Education and Achievements
Shohei’s academic background is as impressive as his professional trajectory. He earned his Master of Business Administration (MBA) with a focus on International Strategy and Marketing from EBS Universität für Wirtschaft und Recht, one of Germany's premier educational institutions. This rigorous program equipped him with strategic insights and a comprehensive understanding of global marketing dynamics.
Prior to his MBA, Shohei obtained two bachelor's degrees: one in Business Administration and Management from Tokyo University of Science and another in International Marketing from the University of Leeds in the United Kingdom. These academic achievements reflect his dedication to understanding both the intricacies of business management and the multifaceted world of global marketing.
Areas of Expertise
Shohei Toyoda's career reflects a nuanced understanding of various facets of business and marketing. His areas of interest include International Sales and Marketing, Global Business Management, and AI and Automation. He is particularly passionate about the globalization of medium-sized companies and strategic management consulting, demonstrating his commitment to elevating organizations in the competitive business landscape.
Moreover, Shohei possesses a diverse set of skills essential for driving marketing success. His proficiency includes Direct Sales, Customer Relationship Management, Sales Strategy and Marketing Planning, Business Management, Logistics, Demand Planning, Business Development, Managed Services, Cloud Market Insights, and Pipeline Sales Management. This robust skill set allows him to effectively navigate the complexities of global marketing and deliver results that resonate across diverse markets.
Shohei’s career is marked by a series of notable positions that speak to his effectiveness and leadership in marketing. At Sony, he has held multiple roles, progressing from a Senior Marketing Specialist to Global Marketing Leader, and ultimately to his current role as Global Marketing Manager at Sony Electronics Asia Pacific. His previous experience at IBM, where he worked as a Cloud Business Partner and Channel Innovation specialist for IoT in Europe and as a Client Representative, emphasizes his dual capabilities in both sales and marketing. As a former IT Asset Manager at Dunham-Bush, Inc., Shohei demonstrated his analytical abilities and organizational skills.
Achievements
Throughout his career, Shohei Toyoda has distinguished himself through various achievements. His strategic approach to global marketing has contributed to growing Sony’s market presence across the Asia Pacific region. By implementing innovative marketing strategies and understanding consumer behavior, Shohei has played a crucial role in enhancing brand visibility and product adoption in the highly competitive consumer electronics industry.
Shohei’s transition from technology-focused sales at IBM to a consumer-oriented marketing role at Sony showcases his versatility and adaptability within different sectors of the technology landscape. His ability to leverage relationships and create synergies between sales and marketing exemplifies his leadership capabilities.
Moreover, Shohei has cultivated an extensive network of professional contacts throughout his career, ensuring ongoing collaboration and partnership opportunities. His forward-thinking mindset, combined with his comprehensive skill set, positions him as a vital asset in any organization aiming to thrive in the complexities of the global market.
With the integration of AI and automation into marketing strategies, Shohei is poised at the forefront of industry advancements, making him a valuable contributor to discussions on the future of consumer technology. As businesses worldwide navigate the challenges and opportunities brought by digital transformation, Shohei’s expertise will be instrumental in guiding organizations toward innovative and effective marketing solutions.
In conclusion, Shohei Toyoda’s rich background in marketing and sales, alongside his educational qualifications and management expertise, reflect a professional dedicated to excellence. His ongoing contributions to Sony Electronics and the broader technology sector affirm his status as a leader who is shaping the future of global marketing through strategic thinking, industry insight, and an unwavering commitment to driving success for organizations across the Asia Pacific region.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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