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    Shobith John

    Principal at Fishhook - Chief Mentor at The Startup Growth Hour - Building in Ed-tech

    Shobith John is a multifaceted professional with a diverse background that spans across brand strategy, marketing consultancy, mentorship, coaching, and a keen interest in the field of education technology. Currently, he holds a pivotal role as the Co-Founder of Fishhook, a prominent brand and marketing strategy consultancy catering to the unique needs of startups. Furthermore, Shobith actively contributes his expertise as a mentor at The Startup Growth Hour, offering valuable guidance to founders and startup teams worldwide. With a passion for nurturing thought leaders, he leverages his coaching skills to assist individuals in establishing and expanding their online ventures. Moreover, Shobith is deeply engaged in the Ed-tech sector, showcasing his commitment to innovation and educational advancement. Shobith's academic journey includes completing his 12th grade education in Dehradun and earning a Bachelor of Science degree from Bishop Appasamy College. Prior to his current roles, he has held significant positions such as Chief Marketing Officer at 40 Parables, Business Developer at MDN Fusion, Assistant Manager - Sales at Agrante Reality Ltd, and Merchandiser and Marketeer at LiveJam.

    Highlights

    Apr 30 · BusinessLine
    'Spray and Pray' marketing is the most common challenge we see - BusinessLine
    Shobith John
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    Location

    Bengaluru, Karnataka, India