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Shivani Srivastava
Head of PhonePe Ads | Fintech | Data Science | ISB
Shivani Srivastava is a seasoned data scientist, revenue strategist, and growth enabler with over 12 years of experience in FMCG, Healthcare, and Retail industries across the US, Japan, Australia, and India. Srivastava has helped numerous organizations institutionalize analytics, institutionalize growth and monetization, and optimize business strategy. Her expertise in connecting the dots between data, decisions, and growth has been her defining strength, making her a valuable asset in any team. Srivastava is an alumnus of the Indian School of Business and has a Bachelor's degree in Biotechnology from the National Institute of Technology Raipur. She has held various leadership positions in Mu Sigma Inc. and is currently the Head of Ad Sales for PhonePe. At PhonePe, she leverages data science-led algorithms to optimize targeted brand and performance marketing objectives for its partners.