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Shivani Krishan
Chief Content Officer at Kool Kanya - Ex-Associate Creative Director at Condé Nast India
Professional Background
Shivani Krishan is a dynamic and innovative creative professional with over nine years of rich experience in crafting compelling content, captivating campaigns, and strategic narratives across diverse fields such as e-commerce, advertising, and publishing. With a background steeped in art direction and creative strategy, she has made substantial contributions to industry-leading organizations like Condé Nast India and Kool Kanya. Her impressive career trajectory showcases her ability to effectively bridge the gap between creativity and business objectives, making her a sought-after expert in content creation and social media management.
In her current role as Chief Content Officer at Kool Kanya, Shivani leads a team dedicated to empowering women through impactful content and engagement strategies. Her tenure at Condé Nast India was marked by significant achievements, where she not only managed native content but also spearheaded social media efforts to enhance brand visibility and engagement. Shivani’s approach is always rooted in understanding audience insights and leveraging them to create memorable campaigns that resonate with target demographics.
Shivani is also an enterprising blogger, maintaining the partially life-filled blog titled 'Chai High', which reflects her love for tea alongside her expertise in art, copy, and strategy. This personal project provides an outlet for her creative expressions and allows her to connect with broader audiences in a more casual setting.
Education and Achievements
Shivani Krishan is a proud graduate of the Mudra Institute of Communications Ahmedabad (MICA), where she earned her Post Graduate Certificate in Art Direction, graduating at the top of her batch. This prestigious accomplishment speaks volumes about her dedication, creativity, and innate talent for visual storytelling and strategic thinking. Her educational journey began with a Bachelor's degree in Knitwear Design at the National Institute of Fashion Technology (NIFT), which laid the groundwork for her strong artistic sensibility and understanding of design principles.
Prior to her university education, Shivani completed her schooling at the Mayo College Girls' School, excelling in humanities, which has undoubtedly shaped her storytelling abilities and enhanced her creative prowess. This foundational education supports her holistic perspective on content creation, allowing her to blend artistic flair with analytical insight.
Career Highlights
Throughout her impressive career, Shivani has held various key roles that have allowed her to hone her skills and contribute to comprehensive communication strategies:
- Associate Creative Director - Brand Solutions & Special Projects at Condé Nast India: In this role, she fortified her expertise in creative leadership, overseeing campaigns that connected brands with audiences in meaningful ways.
- Managing Editor - Native Content at Condé Nast India: Here, she was responsible for leading the native advertising initiatives that blended seamlessly with editorial content, enhancing reader experience and driving engagement.
- Creative Strategist (Vogue), Brand Solutions at Condé Nast India: This position allowed her to prioritize client objectives while ensuring the creative output aligned with the prestigious Vogue brand.
- Creative Partner - Copy at BBH India: Shivani played an integral role in developing engaging and inventive copy that propelled various brand strategies.
- Senior Copywriter at METAL COMMUNICATIONS: In this creative role, she honed her narrative crafts and communication skills, contributing to high-impact advertising campaigns.
- Crafting Creative Communications (Art Direction) at Mudra Institute of Communications Ahmedabad: Shivani built the skills necessary for artistic direction while exploring the intersection of creativity and strategy.
- Assistant Manager, Web communications at FashionAndYou.com: While there, she developed compelling online content that engaged readers and propelled traffic.
- Copywriter at FashionAndYou.com: Shivani initially made her mark as a copywriter where she learned the nuances of effective communication and brand voice.
Personal Insights and Interests
As a self-identified tea addict, Shivani Krishan finds inspiration in the simple pleasure of tea, which often finds its way into her creative work and personal philosophy. Her love for tea fuels her writing and sparks ideas that infuse warmth and sincerity into her campaigns.
In addition to her professional pursuits, Shivani is passionate about empowering women through creative expression, making her an advocate for initiatives that uplift and support female voices in the industry. Her multifaceted approach to content creation includes a strong understanding of the power of storytelling, illustrating how narrative shapes culture and experience.
Overall, Shivani Krishan’s career trajectory and educational background showcase her as an accomplished professional in the realms of content and creative strategy. As she continues to push boundaries in her work, her dedication to her craft and vibrant personality make her a key figure in the creative industry. With her sights set on future projects and initiatives, Shivani is poised to bring impactful stories to life for audiences around the world.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.