Shivani Chaudhary

Shivani Chaudhary is a seasoned marketing professional with extensive experience in the automotive industry. She currently serves as the Brand Manager for Marketing Communications at Honda Cars India Ltd, a position she has held since April 2008.1

Professional Experience

Shivani has accumulated 16 years of rich experience in advertising functions within the automobile industry. Her career at Honda Cars India Ltd spans two periods:

1. October 2000 - January 2005
2. April 2008 - Present

Between these two stints at Honda, she briefly worked at Canon India Private Limited from February 2005 to February 2006.1

Key Responsibilities

As Brand Manager, Shivani's role encompasses various aspects of marketing and brand management:

• Brand management for Honda City, WR-V, and Honda Jazz
• Development and execution of 360-degree communication strategies
• Planning and execution of online and offline media campaigns
• Regional marketing support
• Market analysis, research, and counter-strategy development
• Coordination with advertising and media agencies
• Inter-department coordination and support
• Development of dealer showroom point-of-purchase materials
• Implementation of innovative BTL (Below-the-Line) and customer-oriented activities1

Notable Achievements

Throughout her tenure, Shivani has spearheaded several successful marketing initiatives:

• Led the brand launch of New Honda City 2017 and Honda WR-V
• Created Mobilio Webisodes featuring comedian Kapil Sharma, which won the Best Digital Campaign award from NDTV and CarDekho
• Executed the Mobilio Communication campaign, winning awards for the best Integrated Campaign by NDTV
• Planned and executed the 15th and 16th Auto Expo, where Honda won the best Pavilion title in 2014
• Strengthened Honda's digital presence, resulting in 6% of total sales coming from online channels
• Established a 15-telecaller call center to monitor and coordinate product test drives
• Initiated a cloud sourcing activity for the Honda Jazz1

Education

Shivani holds an MBA in Marketing from the Centre for Management Development (CMD) Modinagar, which she completed in 2000 with a 72% score. Prior to that, she earned her Economics Honors degree from Jesus & Mary College, Delhi University in 1998.1