Shirley McConnell (Bartov)

Shirley McConnell (Bartov) is currently the Head of Marketing Strategy at Google Fiber, a position that underscores her expertise in marketing within the tech industry. Based in Los Angeles, she has built a robust career focused on campaign strategy, execution, and optimization. Her professional background includes significant roles in marketing strategy and project management, particularly at Google Fiber Webpass, where she honed her skills in account management and strategic marketing initiatives.4

Professional Background

• Current Role: Head of Marketing Strategy at Google Fiber.
• Previous Experience: Managed marketing strategies at Google Fiber Webpass.
• Skills: Campaign pitch, strategy development, execution, and optimization.

Impact on Google Fiber

Under her leadership, Google Fiber has implemented innovative marketing strategies that leverage persona-based approaches to engage customers effectively. This has involved utilizing social media and targeted advertising to create awareness and drive demand for their services. The company's marketing campaigns have been noted for their success in generating high user engagement and interest in their fiber-to-the-home offerings.12

Marketing Strategies

Shirley McConnell's approach often emphasizes:

• Persona-Based Marketing: Tailoring campaigns to specific customer segments to enhance engagement.
• Omnichannel Marketing: Integrating various marketing channels to create a cohesive customer experience.
• Data Utilization: Leveraging first, second, and third-party data for targeted advertising and upselling strategies.3

Shirley McConnell (Bartov) continues to play a pivotal role in shaping the marketing landscape for Google Fiber, focusing on innovative strategies that resonate with customers and drive business growth.