Shirley Amsterdam

Shirley Amsterdam is the Head of Commerce Group at Meta Israel (formerly Facebook Israel), where she leads the eCommerce vertical.14 In this role, she works closely with consumer startups, helping them develop growth strategies and expand globally using Meta's platforms.1

Prior to joining Meta, Shirley held several notable positions:

1. Led the strategy and business operations team at Gainsight, a customer success SaaS startup in the Bay Area
2. Worked as a Strategy Consultant at The Boston Consulting Group in San Francisco
3. Held a position at Google Israel
4. Worked as a corporate attorney

Shirley's educational background includes an MBA from The University of Chicago and a Law degree from The Hebrew University.1

In her current role, Shirley is actively involved in supporting Israeli e-commerce businesses looking to scale and grow globally.2 She also contributes to industry reports, such as the "Disruption Nation 2021" report, which provides insights into the Israeli B2C and consumer tech ecosystem.3