Shireen Smith

Shireen Smith is a prominent intellectual property (IP) lawyer and the CEO of Azrights International Ltd, a UK-based law firm specializing in trademarks and brand consultancy. With over 25 years of experience in the legal field, she has developed a strong focus on making IP law accessible to small businesses and entrepreneurs.

Background and Education

Shireen Smith qualified as a solicitor in the UK and holds a Master's degree in Intellectual Property Law from Queen Mary University of London. Her career began with in-house roles at Coopers & Lybrand and Reuters, where she gained significant experience in commercial law, particularly in technology contracts and IP issues.13

Professional Achievements

In 2005, she founded Azrights International, which offers comprehensive services related to IP rights, including trademarks, patents, and copyright. The firm aims to help clients navigate the complexities of IP law, particularly in the digital landscape where brand protection is increasingly critical.12

Shireen is also an accomplished author, having written several books including Legally Branded and Intellectual Property Revolution, which explore the interplay between branding and IP law. Her latest work, Brand Tuned, focuses on strategic branding in the modern business environment.132

Contributions to the Field

Beyond her legal practice, Shireen is a regular speaker at industry conferences and has contributed articles to various legal journals. She has also established the Brand Tuned podcast and accreditation program to educate designers, marketers, and business owners on integrating IP strategy into branding efforts.132

Shireen's approach emphasizes the importance of understanding IP as an integral part of business strategy, especially for smaller enterprises that often lack resources for comprehensive legal guidance.13 Her commitment to simplifying legal concepts for her clients is a fundamental principle of her practice at Azrights.4

In summary, Shireen Smith is a leading figure in intellectual property law with a focus on empowering businesses through effective brand protection strategies. Her work continues to influence how entrepreneurs understand and manage their intellectual assets in an ever-evolving digital marketplace.