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Shiran Faast
CEO at Aqua Gardening
Professional Background
Shiran Faast is an influential figure in the Australian gardening and eCommerce industry, currently serving as the co-owner and CEO of Aqua Gardening. With a keen vision for transforming gardening into an accessible and sustainable practice for all, Shiran has successfully led Aqua Gardening from its humble beginnings as a traditional bricks-and-mortar store to becoming a significant player in the online gardening retail space.
Under Shiran's guidance, Aqua Gardening has made substantial strides to empower individuals in mastering their health through gardening. The company has cultivated a reputation for providing a comprehensive range of products and services, including aquaponic, hydroponic, pond, and soil gardening solutions. This commitment to customer support is embodied in the company's innovative approach known as 'service eCommerce,' where customers are not only presented with quality gardening products but are also supported by a dedicated Customer Success Team. This team's goal is to ensure a seamless and rewarding experience for both novice and seasoned gardeners.
Shiran's innovative leadership and strategic mindset were pivotal in Aqua Gardening winning the prestigious award for best ‘Brand Transformation’ at the 2020 National Retail Awards. This accolade is a testament to her adept ability to pivot and adapt business models in alignment with evolving consumer needs.
From the very start of her career, Shiran has played multiple roles within Aqua Gardening, showcasing her extensive knowledge and adaptability in various aspects of the business, such as marketing, eCommerce management, purchasing, and logistics. Her journey illustrates her hands-on approach to leadership, proving that she can roll up her sleeves and understand every level of the business.
Education and Achievements
A strong advocate for personal development and continuous learning, Shiran's personal values heavily influence Aqua Gardening's mission and policies. Shiran believes that self-growth and balance are essential not just for personal health but also for creating a nurturing workplace for her employees. This philosophy facilitates a corporate culture where team members are encouraged to pursue their interests and embrace their unique paths—leading to a roster of motivated individuals ready to bring solutions to the forefront for customers.
Shiran has also taken her experiences from the military to foster her leadership skills. Serving as the North District Commander in the Education Unit with the Israel Defense Forces, she gained invaluable skills in leadership, discipline, and teamwork. These experiences have equipped her with the ability to lead diverse teams effectively, embracing each member's strengths to create a cohesive work environment.
Vision and Future Directions
As she continues her journey with Aqua Gardening, Shiran Faast remains passionate about expanding the reach of sustainable gardening practices. She is actively seeking partnerships with educational and health organizations to broaden the company's educational offerings. These initiatives aim to promote healthy living and environmentally-friendly practices, making gardening an integral part of everyday life for many Australians.
In addition to scaling Aqua Gardening's educational platform, Shiran is dedicated to delivering an exceptional customer experience. With a robust infrastructure built for customer success, the company is poised to enhance its service and expand its market reach.
Community Involvement
Beyond her corporate responsibilities, Shiran Faast holds a deep interest in community engagement and social responsibility. Her commitment to fostering a nurturing culture extends beyond Aqua Gardening to broader community initiatives, especially those focusing on youth empowerment. Having spent significant time in leadership positions with the Israeli Scouts Movement, she is dedicated to mentoring young people and encouraging them to engage with the world around them.
Conclusion
In summary, Shiran Faast is a dynamic leader whose commitment to personal growth, sustainable practices, and exemplary customer service positions Aqua Gardening as a standout entity within the gardening and eCommerce sector. As she continues to innovate and expand Aqua Gardening's offerings, her vision promises to inspire a healthier and more gardening-focused Australia.
Achievements
- Successfully led Aqua Gardening to become a leader in the eCommerce gardening sector.
- Championed the company to win the title for best ‘Brand Transformation’ at the 2020 National Retail Awards.
- Established a comprehensive customer support system through her Customer Success Team.
- Played essential roles in sales, logistics, and marketing, contributing to the business's overall success.
- Ensured the company supports a wide demographic of gardeners through various techniques and education.
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