Shiran Holtzman Erel

Shiran Holtzman Erel is a prominent entrepreneur and product leader based in New York, currently serving as the Co-Founder and Chief Product Officer at SpoiledChild™, a role she has held since 2022. She is also a co-founder and chief product officer at ODDITY and IL MAKIAGE, both of which she has been involved with since 2014.1

Professional Background

• SpoiledChild™: Co-Founder, Chief Product Officer (2022 - Present)
• ODDITY: Co-Founder, Chief Product Officer (2014 - Present)
• IL MAKIAGE: Co-Founder, Chief Product Officer (2014 - Present)
• EY (Ernst & Young): Senior Consultant in Transaction Advisory Services (2011 - 2014)
• Israeli Air Force: Sergeant (2006 - 2008)

Education

Shiran attended Tel Aviv University, where she completed her education between 2008 and 2011.1

Notable Achievements

Holtzman Erel has played a significant role in building innovative brands within the beauty and tech sectors, focusing on product development and strategic growth. Her leadership at ODDITY and IL MAKIAGE has been instrumental in their success in the competitive beauty market.

Her extensive experience in consulting at EY has also contributed to her strategic approach to business development and product management.