Shira Yevin

Shira Yevin is a dynamic professional with a strong entrepreneurial mindset and a deep passion for various fields including marketing, music, art, fashion, beauty, event production, and nightlife. With over 15 years of experience, Shira has honed her skills in field marketing, beverage marketing, event sponsorship, promotions, on-premise activities, and the music industry, particularly live performances. Her expertise extends to on and off-premise sales, distributor relations, budget management, product seeding, product launches, and social media management. She also boasts extensive experience in the music and festival circuit.

Shira pursued her education at the University of Pennsylvania, where she studied Communication and Media Studies as well as Theatre Arts. This academic background has greatly influenced her versatile approach to her professional endeavors.

Throughout her career, Shira has held prominent roles in various organizations. Currently, she serves as the VP Field Marketing and Sales at Owl's Brew. Previously, she showcased her talents as a Singer, Songwriter, Performer, and Host under the name Shiragirl. Additionally, she has held the positions of VP Field Marketing and Sales at Bev, Director of Business Development at COLLiDE Agency, LLC, Director of Special Events at Pabst Brewing Company, Director of Field Marketing at Small Town Brewery, Field Marketing Manager NYC/LA at Pabst Brewing Company, Market Manager at Street Attack, Brand Ambassador at GMR Marketing, Street Team/Brand Ambassador at MP3.com, Shiragirl Stage Founder and Director at Vans Warped Tour, Truth Brand Ambassador/Press Spokesperson at GTM, and Brand Ambassador at PepsiCo - Tropicana.