Shira Brettman Jaffe

Shira Brettman Jaffe is a prominent figure in the fintech industry, currently serving as the Strategy and Industry Standards Lead at Plaid. In this role, she spearheads technical strategy for open finance and collaborates with financial institutions to ensure secure access to account data, facilitating the integration of fintech startups with traditional financial systems.

Professional Background

Shira's career is marked by significant contributions to the payments and financial technology sectors:

At Plaid::

• Leads engagement with and contributions to industry standards2
• Involved in developing tools like Plaid's Partner Dashboard, which helps organizations build and launch API connectivity faster1

Previous Roles::

• Managed payments integration and market assessment tools at Mealpal
• Oversaw payments for Showtime's streaming products
• Led PayPal Payouts & Mass Payments at PayPal, focusing on product management, technical design, research, pricing, and global growth strategy
• Held positions in business development and product strategy at Braintree and Venmo

Expertise and Influence

Shira is recognized for her expertise in:

• Product management
• Payments technology
• Business development
• Open finance and API integration

She frequently shares insights on industry trends and participates in high-profile discussions:

• Appeared on Bloomberg TV to discuss generative AI-powered cyberattacks and the DARPA "AI Cyber Challenge"3
• Speaks at industry events, such as the FDX Global Summit, where she addressed myths about FDX implementation4

Education

• Harvard University graduate with honors
• Joint concentration in History and Music
• Master of Science in Teaching from Pace University (Teach for America Certification Program)

Shira Brettman Jaffe's diverse background, spanning from education to cutting-edge fintech, positions her as a key player in shaping the future of open finance and financial technology integration.