University of Nottingham

Digital Marketer specializing in campaign management, SEO and digital PR

Legend

Senior Digital PR Specialist

+ Marketing, social media and operations to produce and deliver 30,000 PPE visors to 100 hospitals, care homes and GP surgeries during the initial PPE shortage of the Covid-19 outbreak
+ Secured mentions/backlinks for HEUK in The Guardian, Hackney Gazette, MyLondon news for a collaborative campaign with the Met Police. 
+ Content creation, social media management for Helpful Engineering UK social media brands
+ Business development and partner outreach with other non-profits, healthcare organizations and councils

Helpful Engineering UK

Marketing, Social Media and PR volunteer

MVF - 2nd in the Sunday Times Best Companies to Work For

SEO Campaign Manager

+ Ideation, planning and execution of SEO content campaigns for clients including Sony, LG, Samsung, and Fitbit to secure top-tier coverage
+ Research into new opportunities to build comprehensive content strategies that deliver on brand goals
+ Managed budgets and production roadmaps to deliver bespoke interactive landing pages on time and in budget according to client briefs
+ Conduct in-depth competitor analysis, content and website audits for new client pitches
+ Plan and execute an editorial calendar in tandem with SEO practices
+ Identify and evaluate current/new trends or search tools/technologies for the benefit of both the client SEO campaigns and Greenlight Digital
+ Coordinate with clients and internal teams (editorial, SEO, PR, creative) to deliver projects that achieve their KPIs

Greenlight

Content Strategist

+ Management of the social media strategy across 5 key language markets
+ Project management and execution of for brand marketing campaign which resulted in 200%+ results
+ Development and leading a team of brand ambassadors to create content across the blogs and social media channels 
+ Creating the editorial calendar for social platforms and blogs
+ Building relationships of key influencers within the youth market

Uniplaces

Social Media Manager

+ Ownership of the social media strategy across HostelWorld and Hostelbookers 
+ Ensuring the content creation and editorial calendars are aligned across 6 language markets 
+ Grow social media channels and engage with fans and followers
+ Lead on content campaigns from concept to evaluation
+ Report monthly on KPIs, social channels and paid media expenditure against ROI
+ Management of two social media executives

Hostelworld Group

+ Social media community management and creation across all social media channels
+ Monitoring competitor’s social media to identify trends and opportunities
+ Delivering monthly social media reports on engagement and paid activity
+ Establishing processes and guidelines for customer questions/feedback on social channels

Hostelbookers

Social Media Executive

+ Developing multiple SEO and social campaigns to secure link acquisitions and social media fans
+ Increasing organic search results of top keywords
+ Building relations with key influencers and bloggers for product reviews 
+ Social media management of the Facebook/Twitter accounts

SEO Executive

+ Building relationships with journalists to ensure online/offline press coverage
+ Setting up social media profiles and community management
+ Running Google Adword campaigns
+ Liaising with customers enquires and emails

Shing Chung