Shilpa Modha

Shilpa Modha is a seasoned professional in the field of data and analytics, currently holding the position of Group Vice President, Data & Analysis | MX Lead (Samsung) at Digitas North America.1 She has built her career on translating data into impactful insights that resonate with modern audiences.

Professional Experience

Shilpa's current role at Digitas North America involves leading data and analysis efforts, with a specific focus on Samsung as an MX (Marketing Experience) Lead.1 Her expertise lies in leveraging data to drive strategic decisions and enhance marketing outcomes.

Education and Location

Shilpa holds a degree from Louisiana State University and Agricultural and Mechanical College.1 She is currently based in Dallas, Texas, United States.1

Career Highlights

Leadership and Hiring:: Shilpa is actively involved in team growth and development. As of May 18, 2024, she had multiple roles open on her team, ranging from Analyst and Manager positions to Associate Director roles.2

Industry Engagement:: Shilpa participates in industry discussions and events. She has shared insights on topics such as agency brand perspectives in changing market conditions.3

Thought Leadership:: She contributes to professional conversations on LinkedIn, sharing her expertise on subjects like client partnerships and leadership.4

Shilpa Modha's LinkedIn profile reflects her strong presence in the data and analytics field within the marketing and advertising industry, particularly at Digitas North America.