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Shiela Rocillo
Visual Designer
Professional Background
Shiela Rocillo is a highly talented multi-disciplinary designer with a rich and diverse background in creating user-centered digital and print product experiences. With over a decade of experience in the industry, Shiela has made a significant impact through her roles at leading organizations. Her expertise spans across UI and UX design, typography, motion graphics, corporate identity and branding, as well as photography and videography.
Currently, Shiela serves as a Senior Visual Designer at CIBC, where she applies her extensive skills to enhance user interfaces, ensuring they are both visually appealing and functional. Prior to this, she was a Marketing UX Designer at Shopify Plus, where she contributed to substantial improvements in user engagement and satisfaction. Shiela's tenure at TELUS Digital as a Visual Designer provided her with further opportunities to hone her skills in creating impactful digital experiences that resonated with users.
Throughout her career, she has also lent her design expertise to various companies such as Icon Worldwide and Seventyeight Digital, where she played an essential role in executing creative designs. She began her journey at Marketlink Solutions, where she was both a Senior Designer and Graphic Designer, showcasing her versatility and dedication to excellence from the very beginning.
Shiela’s ability to creatively direct campaigns and lead teams in graphic design has positioned her as a respected figure in design circles. Her knack for blending traditional design elements with modern aesthetics sets her apart in the industry.
Education and Achievements
Shiela Rocillo’s educational background underpins her substantial professional experience. She pursued her Bachelor of Design with Honours at York University, where she cultivated her foundational design knowledge and skills. Prior to that, she obtained another Bachelor of Design from Sheridan College, which further solidified her understanding and expertise in design principles.
To keep abreast of the latest trends in design, Shiela also studied Graphic Design for Print and Web at Humber College. This combination of education has provided her with a well-rounded perspective on design applications across various platforms. Her academic journey has equipped her with the tools necessary to excel and innovate in the fast-paced world of design.
Achievements
Over the years, Shiela has successfully led numerous projects that have left a lasting mark on the organizations she has worked with. Her ability to produce compelling visual stories and brand identities is well-recognized in the industry. Her work at CIBC, for instance, has seen her develop user-centered designs that significantly enhance customer interaction with their digital products. Shiela has consistently demonstrated a commitment to fostering user experiences that are both engaging and functional.
Not only does Shiela possess technical skills in design, but she is also known for her creative direction, demonstrating her profound understanding of market trends and consumer needs. Her keen eye for typography, motion graphics, and corporate identity has enabled her to integrate various design aspects smoothly, creating cohesive branding for numerous initiatives.
Moreover, Shiela’s experience highlights her adaptability and collaborative spirit, having worked with diverse teams across different organizations. Her role as a Teaching Assistant at Humber College also speaks volumes about her commitment to sharing knowledge and mentoring aspiring designers. Shiela Rocillo not only embodies excellent design capabilities but also inspires the next generation of creative minds.