Shez Mehra

Shez Mehra is an accomplished creative entrepreneur, founder, strategic advisor, producer, and DJ known for his expertise in audio branding, partnerships, entertainment, and experience design.

With a background in open-format DJing and extensive global experience, Shez Mehra has performed at high-profile events for artists like Lady Gaga, John Legend, Usher, and more, enriching his understanding of the power of music and sound manipulation.

Shez Mehra established The 194 Group, a company focused on producing live experiences and enhancing brand presence for esteemed clients such as Google, Nike, and TED, merging elevated experiences with sound.

As a partner at Raina, Shez Mehra contributes to delivering curated music solutions for hospitality and retail giants like Drake Hotels and Tao Group Hospitality, offering sophisticated audio-based brand identities.

Shez Mehra's venture, Audio Branding, serves as an audio-first brand consultancy, crafting sonic identities for notable organizations including Destination Toronto, Rümi, Sick Kids Foundation, and Universal Music.

Formerly holding positions at prominent organizations like MassiveMusic and Songtradr, Shez Mehra has been instrumental in developing innovative audio-first solutions for leading global companies, showcasing his leadership in audio and culture-facing sectors.

A sought-after speaker, judge, and mentor, Shez Mehra has shared his expertise with esteemed institutions and events including the 4A’s, American Marketing Association, Effie Canada, and Miami Ad School.

Shez Mehra is an alumnus of the University of Guelph, where he pursued a Bachelor of Commerce with a double major in Management Industry Economics & Finance and Marketing Management, furthering his business acumen.

Beyond his professional endeavors, Shez Mehra is a dedicated family man, raising his three children with his wife in the Greater Toronto Area.

For inquiries or collaborations, Shez Mehra can be reached via email at sm@shezmehra.com.