Sheryl Daija

Sheryl Daija is a prominent business and marketing leader in the Mobile industry with a strong track record of success.

She played a key role in boosting revenues by 250% and expanding the events business several folds at the Mobile Marketing Association, transforming it into a major global marketing trade group.

Sheryl Daija holds a Bachelor of Arts (B.A.) in Industrial and Organizational Psychology from the University of the Witwatersrand.

She is the Founder and CEO of BridgeTheGap.co and has held various senior positions in renowned organizations such as The Mobile Marketing Association, IAB, Guggenheim.com, and more.

With a background in coaching and marketing, Sheryl Daija's expertise and leadership have significantly impacted the mobile marketing industry.

Her collaborations, like the industry positioning program with Jim Stengel, ex-CMO of P&G, have been instrumental in emphasizing the role of mobile in consumer engagement.