Sherri Leopard

Sherri Leopard is a successful founder and strategic partner to c-suite leaders, focusing on driving strategic transformation across marketing, sales, and company culture.

She founded one of the industry's pioneer B2B marketing services companies specializing in technology and telecommunications, with blue-chip clients like IBM, SAP, PeopleSoft, and Siemens, eventually selling Leopard to WPP in 2006.

With decades of experience, Sherri has worked closely with c-suite leaders during strategic changes, early stage pivots, defining strategies, making acquisitions, and communicating approaches to various stakeholders.

She excels at translating strategy, technology, and brand value propositions into customer-facing programs that drive top-line growth and developing behavior change strategies to support sales teams in selling solutions to business buyers.

Sherri Leopard has embedded herself in entrepreneurial environments to facilitate strategic changes, including serving as contract VP of marketing for IBM's Software division and CMO of a founder-led company during a strategic acquisition and rebranding.

Her coaching expertise extends to driving culture change by helping leaders articulate purpose, define compelling visions, establish company values and behaviors, and hone their authentic leadership style.

Her specialties include strategic reframing, differentiation, and driving strategic change.

Throughout her career, Sherri has been associated with organizations like Snowleopard Strategy, SY Partners, Ogilvy & Mather, and IBM, where she showcased her strategic acumen and leadership capabilities.