Sherman Mohr

My company's Sampling-as-a-Service tech compliantly converts marketing dollars into drink credits that ACTIVATE spirits, wine, and beer brands in bars, restaurants, distillery, vineyard, and brewery tasting rooms.

Sherman G. Mohr is the CEO and Co-Founder of Shared Spirits Marketing, a company that specializes in event and data-driven sampling and activation for the spirits and wine industry.1 He is based in Nashville, Tennessee, and has been in this role since November 2011.1

Mohr has a diverse background in business strategy and marketing:

He is an INSEAD Certified Blue Ocean Strategist, helping companies find new markets from non-customers.1
He works as a Blue Ocean Strategy Consultant for Damson Group, a knowledge-based management consulting company.1
Mohr is a Founding Member of the Drinks Professionals Network, which focuses on networking for various professionals in the drinks industry.1

Prior to his current roles, Mohr has held several positions in different industries:

Enterprise Worldwide Relationship Manager at The Rainmaker Companies (2014-2017)1
Chief Marketing Officer at ETC Financial (2003-2005)1
VP Business Development at Digiscript, Inc. (2001)1
Managing Partner at Family Mortgage Services (1993-2001)1

Mohr attended the University of Missouri-Columbia from 1978 to 1984, working at Boone Country National Bank during his studies.1 He is a native English speaker and holds a Blue Ocean Strategy Certification from INSEAD, issued in May 2019.1