Sheridan Gaenger

Sheridan Gaenger is the VP of Growth Marketing at Own Company, a role she currently holds in San Francisco, California.3 As a seasoned marketing professional, Sheridan is known for her positive energy, hard work, and ability to think outside the box while executing ideas quickly.3

In her role at Own Company, Sheridan leads the Growth Marketing team, which is currently expanding. Their mission is to help companies unlock the power of their data to drive business growth.4 Sheridan's expertise lies in demand generation and stakeholder management, as evidenced by her participation in various industry events and AMAs (Ask Me Anything sessions).1

Some key aspects of Sheridan's professional approach include:

Stakeholder Management

Sheridan emphasizes the importance of:

• Establishing clear swimlanes and responsibilities across teams
• Approaching discussions with stakeholders as partnerships
• Tailoring communication styles to different teams and situations
• Embracing open dialogue and conflict resolution to build trust1

Marketing Strategies

Sheridan has expertise in:

• Account-Based Marketing (ABM)
• Demand generation
• Integrated campaigns
• Digital marketing
• Event and field marketing1

Leadership Philosophy

Sheridan advocates for:

• Structuring marketing teams based on company size, go-to-market strategy, and business maturity
• Focusing on core functions that drive the demand engine
• Measuring campaign performance through various indicators
• Fostering collaboration across different functions within an organization1

Sheridan is also recognized in the industry, having been included in the Top Demand Generation Mentor List for 2024.2 Her insights and expertise make her a valuable contributor to discussions on modern marketing strategies and organizational leadership in the tech industry.