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Sheri Thomas
Retired Hotel | Hospitality | Sales and Marketing Professional | Group Sales | Leader | Revenue Expert
Sheri Thomas is an accomplished sales and marketing executive with extensive experience in the hospitality industry. She graduated with a Bachelor's degree in Business Administration and Management from California State Polytechnic University-Pomona and an Associate's degree in Business Administration from Chaffey College. Sheri has taken on several leadership roles throughout her career, including Director of Sales & Marketing at the Meritage Resort and Spa, Napa, and Area Director of Sales at Vista Collina Resort.
Sheri's professional experience also includes a Director of Sales and Marketing position at the Napa Valley Marriott Hotel & Spa and being an Area Director Of Sales Marketing at Sunstone Hotel Investors Inc. She served as a National Accounts Director at Promus Hotel Corporation, Doubletree Hotels, and Red Lion Hotels, as well as a National Account Manager at RLHC - Red Lion Hotels Corporation. Sheri leads, builds, and retains high-performing sales teams and work relationships. She takes a strategic approach to drive an organization's short and long-term goals, KPIs, and ROI.
As a Hospitality Sales and Marketing Professional at Napa Valley, Sheri creates a holistic approach through marketing initiatives and sales strategy to drive a balanced business mix that delivers revenue as well as exceptional experience for guests and group clients. She has been an invaluable asset to her teams, consistently meeting and exceeding expectations while fostering a culture of teamwork and positive results.