Sheri Fitts

Card-carrying misfit with a big 💜 My mission is to help purpose-driven financial pros find their voice and make a dent in the universe! Join us at SWAY | LIVE.

Sheri Fitts is a prominent figure in the financial services industry with over 30 years of experience.1 2 She is the founder of SWAY | LIVE, a pioneering program dedicated to personal branding and thought leadership in the financial services sector.1 4

Professional Background

Sheri Fitts is recognized as:

A compelling public speaker
A financial services marketing, sales, and brand expert
An early adopter of innovative strategies in the industry1 2

Her mission is to amplify the heart of financial services, focusing on helping professionals develop purpose-driven personal brands.2 3

SWAY | LIVE

SWAY | LIVE is Sheri Fitts' flagship program, designed to revolutionize personal branding in the financial services industry. It offers:

A 3-day conference for financial professionals seeking to differentiate themselves through personal branding and thought leadership1
Immersive, hands-on sessions covering social media strategies, content creation, and personal brand voice development1
Tools, knowledge, and support to transform participants' impact in the industry1

The SWAY Collective

In addition to SWAY | LIVE, Sheri Fitts leads The SWAY Collective, which provides:

A year-long program of consistent learning and development
Monthly deep-dive sessions on various aspects of personal branding and thought leadership
A community of professionals dedicated to amplifying their personal brands1

Sheri Fitts' approach emphasizes the importance of personal branding in the financial services environment, viewing it as essential rather than optional in today's competitive landscape.4 Through her work, she aims to help industry professionals connect, forge influence, and cultivate trust in an industry where these elements are crucial yet often challenging to attain.1 3