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Sheri Butts
Director of Demand Generation & Growth Marketing - I help bands and the people behind them connect with relevance, auth
Professional Background
Sheri Butts is an accomplished integrated marketing professional specializing in B2B organizations and their narratives. With a strong emphasis on storytelling, Sheri dedicates her efforts to designing comprehensive marketing campaigns that resonate with audiences. Throughout her career, she has managed and supported important marketing initiatives for major brands like Google, Oracle, Salesforce, Marketo, and Demandbase, along with an exciting mix of clients ranging from influencers in the industry to innovative tech startups.
Her career is marked by a holistic, authentic, and analytical approach, blending creativity with data-driven insights to deliver solutions that help brands effectively communicate their messages. By focusing on creating demand and increasing revenue, Sheri plays a crucial role in helping brands evolve and thrive in competitive landscapes.
At the forefront of her work are the development, direction, and execution of strategic campaigns tailored for individual brand needs. Whether it’s online or in-person, Sheri’s efforts are focused on generating genuine conversations that build meaningful connections between marketing and sales professionals with potential prospects. This approach has made her an invaluable asset to any organization aiming to deepen existing relationships while reaching new audiences.
Education and Achievements
Sheri holds a Bachelor of Arts in Communications from Thomas Edison State University, where she honed her skills in crafting powerful narratives and understanding audience engagement, essential tools in the marketing profession. Her academic journey continues with further studies at prestigious institutions such as Northwestern University and leadership training at SDA Bocconi, a renowned business school recognized for shaping future leaders.
Leveraging her solid educational foundation, Sheri has climbed through the ranks in marketing roles, showcasing her versatility and expertise. Currently, she serves as the Director of Demand Generation & Growth Marketing at G3 Communications, a digital media firm that specializes in B2B marketing. Sheri’s work directly impacts a variety of brands and organizations, equipping them with the skills needed to thrive in a fast-paced digital environment and effectively convey their unique stories.
Experiences at G3 Communications
G3 Communications is not only where Sheri has made significant strides in her career but also where she has cultivated her expertise in digital media and B2B marketing. As part of G3 Communications, she has played a pivotal role in strategic initiatives across various platforms, contributing to the organization’s successful brand portfolio, which includes respected names like Demand Gen Report and Retail TouchPoints.
Under her guidance, G3 has hosted a number of esteemed webcast series including:
- Connected Consumer Series, Retail TouchPoints
- Campaign Optimization Series, Demand Gen Report
- Buyer Insights & Intelligence Series, Demand Gen Report
- ChannelWeek Series, Channel Marketer Report and Demand Gen Report
- Retail Strategy & Planning Series, Retail TouchPoints
- B2B Strategy & Planning Series, Demand Gen Report
Sheri's leadership and insight have significantly enhanced the quality and depth of content across these series, empowering marketers and sales professionals to engage and understand their target audiences better.
Moreover, she has been instrumental in planning and executing live events that facilitate networking and learning opportunities for professionals in the industry. Some of the notable events include the B2B Marketing Exchange (#B2BMX) and the B2B Sales & Marketing Exchange (#B2BSMX), both of which have become flagship gatherings for industry leaders, strategists, and visionaries aiming to share insights and drive marketing excellence.
Notable Skills and Expertise
Sheri Butts has developed an impressive array of specialties throughout her career, aligning her skills with the demands of modern marketing. Her expertise includes:
- B2B and channel marketing
- Account-based marketing and experience
- Content strategy
- Digital and live event strategy
- Social media marketing
- Demand generation
- Lead nurturing
- Conversational marketing
- Sales and business development
These specialties not only reflect her versatile capabilities but also her commitment to fostering growth through innovative marketing practices. The application of these skills within her roles at G3 Communications, as well as her previous position as a Marketing Manager at Mul-T-Lock USA, Inc., showcases her ability to adapt strategies and techniques to meet evolving market challenges.
Conclusion
In conclusion, Sheri Butts is a multifaceted integrated marketing professional whose dedication, creativity, and innovative thinking continue to drive success for B2B organizations. With her impressive career trajectory coupled with strong educational credentials and a passion for storytelling, Sheri embodies the qualities of a leader in today's dynamic marketing landscape. Her ongoing contributions and strategic initiatives not only enhance the brands she partners with but also inspire a collaborative approach in constructing impactful marketing narratives that capture the essence of what a brand represents.
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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