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Sheraz D
CEO CreditLadder, NED + Investor. Launched J20
Professional Background
Sheraz D is a seasoned professional with substantial experience in the digital and marketing sectors, having excelled in various leadership, investment, advisory, and non-executive director (NED) roles. His career commenced in the Fast-Moving Consumer Goods (FMCG) marketing sector, where he discovered his passion for brand building. One of his pivotal achievements includes launching J20, a brand that not only made a mark in the industry but also garnered over £250 million in retail sales, marking it as one of the most successful FMCG launches in the past two decades. His career trajectory has seen him work with some of the most renowned organizations in the UK, including Britvic, Pepsi, Cadbury, and Orange.
In addition to FMCG, Sheraz has successfully transitioned into the digital landscape, where he has led marketing departments and contributed his keen strategic insight to both established companies and startups. He has served as the CEO at CreditLadder, a fintech company committed to promoting financial fairness and well-being in the UK. Throughout his career, Sheraz has been instrumental in developing marketing strategies and leading teams to success, showcasing his entrepreneurial spirit and in-depth understanding of brand dynamics in the digital era.
Education and Achievements
Sheraz D holds a solid educational background that complements his professional expertise, although specific details of his formal education have not been disclosed. What truly sets him apart is his hands-on experience gained through years of working in various capacities within different organizations. His practical knowledge has allowed him to adapt and thrive in the fast-paced digital market, where change is constant, and consumer demands evolve rapidly.
Among his notable roles, Sheraz has been part of the leadership team at the Digital Property Group, where he managed marketing functions for key platforms such as PrimeLocation.com and FindaProperty.com. His efforts in this space have significantly contributed to the growth of these digital entities, further showcasing his capability to drive business success.
Sheraz’s keen business acumen is evident from his various NED and investment roles in leading digital businesses such as OpenRent, emoov, and Hubble (formerly Spacious). These roles allowed Sheraz to provide strategic guidance and financial insights to companies looking to innovate within their sectors. His contributions extend to other startups as well, where he has provided advisory services while maintaining his passion for nurturing emerging talents and ideas in the digital space.
Notable Achievements
Sheraz is a visionary leader with a proven record of achieving significant results in brand building, strategic planning, and digital marketing. Some of his most notable achievements include:
- Launching J20: Sheraz played an influential role in the brand's inception and growth, leading it to the status of one of the most successful FMCG brand launches in recent times, with retail sales exceeding £250 million.
- Leadership at CreditLadder: As the CEO, Sheraz has been pivotal in pushing the agenda of financial fairness, guiding the company through various phases of growth in the competitive fintech landscape.
- Influential roles in notable companies: His experience with big names from Britvic to the Daily Mail General Trust has provided him with diverse insights into market dynamics and consumer behavior, which he has adeptly applied in his more recent roles.
- Digital Innovation: By being involved with companies like OpenRent and emoov, Sheraz has demonstrated a strong commitment to driving innovation in real estate and financing, sectors that heavily rely on digital transformation to meet customer needs.
- Advisory Roles: He continues to advise and invest in a plethora of digital businesses, thus sustaining his reputation as a thought leader in the digital domain.
tags':['digital marketing','brand building','FMCG','fintech','investment','strategic leadership','portfolio management','business advisory','entrepreneurial initiatives','NED roles','credit solutions','consumer behavior','digital business development','marketing strategy','real estate tech','financial empowerment'],
questions':['How did Sheraz D develop his leadership skills in the fast-paced FMCG sector?','What strategies did Sheraz D employ to successfully launch the J20 brand?','In what ways has Sheraz D contributed to the fintech landscape through his role as CEO of CreditLadder?','How does Sheraz D approach digital marketing differently from traditional marketing?','What factors does Sheraz D consider when advising startups in the digital space?','How has Sheraz D influenced brands he has worked with in terms of digital strategy?','What are Sheraz D's visions for the future of digital businesses he invests in?','How did Sheraz D's experiences in large corporations shape his entrepreneurial outlook?'],
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