Sheng Xu

Sheng Xu is a Strategy Consultant at Boston Consulting Group (BCG), located in Milan, with an extensive background in strategy consulting and management roles.

Prior to joining BCG, Sheng held key positions including Engagement Manager at EY-Parthenon, Sales Transformation Manager and CRM Manager at Technogym China, and Senior Strategy Analyst at Vodafone, demonstrating a wealth of experience in various industries.

He holds not only 3 Master and Master of Science degrees in Marketing and International Management from renowned business schools worldwide but also a Bachelor's degree in Engineering from a top Chinese university.

Sheng Xu has acquired a broad international perspective through studying and working in 7 countries, such as China, Italy, Ireland, Canada, the US, Portugal, and Saudi Arabia, enriching his cultural agility and global mindset.

Outside his professional endeavors, Sheng is a dedicated marathon runner, a committed lifelong learner, an avid reader and writer, and a regular blogger, sharing insights and updates through his WeChat public account 'xuwords.'

His educational journey includes pursuing degrees from Università Bocconi, University College Dublin, Ivey Business School at Western University, Wuhan University, Universidade de Coimbra, and The Ohio State University, reflecting his diverse academic interests.

Throughout his career, Sheng Xu has been affiliated with prestigious organizations such as BCG, EY-Parthenon, Technogym, and Vodafone, where he has honed his skills in strategy consulting, sales transformation, CRM, and product marketing.

In addition to his professional roles, Sheng also founded '意语一刻,' showcasing his entrepreneurial spirit and commitment to personal projects.

With a strong academic foundation, a rich professional background, and a passion for continuous learning and sharing knowledge, Sheng Xu epitomizes a versatile and accomplished professional in the field of strategy and management.