Shelly Waldman

Shelly Waldman is a multifaceted professional with a diverse background in photography, podcasting, and creative entrepreneurship. Here's an overview of her career and involvement with Focus On Women:

Professional Background

Shelly Waldman is primarily a food and lifestyle photographer based in London, England, with strong connections to San Francisco and Los Angeles. She has been running her own photography business, Shelly Waldman Photography, since January 2009.2 Her client list includes notable brands such as Peet's Coffee & Tea, MillersCoors, Citibank, and the San Francisco 49ers.2

Role at Focus On Women

Shelly has been involved with Focus On Women since July 2019, serving as the Podcast Project Manager, Cohost, and Board Member.2 Her responsibilities in this role include:

• Researching and inviting guests for the podcast
• Managing guest communication workflows
• Troubleshooting technical issues for recordings
• Collaborating with the host on show ideas and improvements
• Developing media kits

As a board member, she also contributes to growing and servicing the organization's members, planning virtual portfolio reviews, and hosting discussions on platforms like Clubhouse.2

Podcast Involvement

Shelly has been producing and cohosting the Focus On Women podcast since 2020. As of October 26, 2023, they had released 167 episodes.4 The podcast features interviews with various female-identifying creatives in the commercial world, including photographers, directors, producers, and stylists.3

Additional Ventures

In addition to her photography and podcasting work, Shelly is involved in several other professional endeavors:

1. Food Photography Mentorship: She founded a membership platform in August 2020 to help food photographers run profitable businesses.2

2. Photo Camp: Shelly works as a business coach and educator, helping creative entrepreneurs turn their passion into a paycheck through courses, one-on-one coaching, and group mentorship.2

Shelly Waldman's diverse skill set and experience make her a valuable asset to Focus On Women, contributing to the organization's mission of supporting and elevating women in the photography and video industries.15