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    Sheldon Li

    Experience Design • UX • Design Strategy

    Sheldon Li is a design thinking practitioner with a diverse background in traditional brand strategy, account planning, digital product design, and project management.

    He integrates agile methodologies, user research & testing, design sprints, and UX thinking into his work, aiming to innovate brand strategies for the modern world.

    Sheldon's education includes studies in User Experience Design at Hyper Island, LLB at University of Nottingham, LLM in Commercial Law at King's College London, University of London, and further studies at the University of Rochester.

    He has held key positions such as Lead Experience Consultant at EPAM Continuum, Lead Experience Designer at EPAM-DEP, Freelance UX Designer & Brand Strategist, Co-Founder & Strategy Lead at intangibly, Strategic Planner at Leo Burnett, Brand Strategist at Landor Associates, and Community Outreach Coordinator at The Blurton Family Development Center.