Castleton University

Cheyenne Bible Training Center

Leadership Cheyenne

Relationships + Optimization

Shelby Perea Photography

Owner/Photographer

Cheyenne Botanic Gardens

Tilted Tulip Gift Shop Manager

Horticulture Assistant

Peak Wellness Center is the region's largest behavioral health services provider. In business for the last 58+  years as a nonprofit Community Mental Health Center, Peak proudly meets the mental health and substance use treatment needs of a wide population of individuals in Cheyenne, Laramie, Torrington, and Wheatland, WY.

Responsibilities:  In my role as a development professional, establishing positive engagement and building strong relationships in our community is a top priority. I'm responsible for inspiring and raising awareness among stakeholders, developing and executing a fundraising program, planning and executing revenue-generating and community-development events, and overseeing community outreach and donor relations. I also play a key role in Peak's strategic marketing and public relations efforts. Peak is an amazing place to work (and a key healthcare provider in this community), and I feel honored to have the opportunity to share our story with the people we serve.

Peak Wellness Center

Community Engagement Manager

Cheyenne Regional Medical Center is a 222+ bed hospital and healthcare system located in Wyoming’s capital city. It employs more than 2,000 employees, including more than 75 healthcare providers.

Responsibilities:  Wrote, copy-edited and designed internal and external communications and marketing materials. Performed market research and healthcare trend analysis. Undertook a leadership role in encouraging C-Suite support of new technology and media. Developed and produced strategic local and regional marketing campaigns. Initiated and optimized project management processes and workflow initiatives. Managed and grew the organization’s social media presence 300 - 600% (Twitter, Facebook, Pinterest). Participated in and facilitated key public relations and press/community outreach functions, including event planning, press conferences, and community presentations. Developed, created and produced audiovisual content for the web. Optimized and updated the content/functionality of the organization’s website.

Cheyenne Regional Medical Center

Communications Specialist

Little Bird was a startup tech company that specializes in software-as-a-service marketing technology. The organization maintained a hearty list of Fortune 500, Fortune 100, and Fortune 50 clients, was led by renowned tech-blogger Marshall Kirkpatrick, and was backed by high-profile investors, including Mark Cuban. Little Bird was acquired by Sprinklr in late 2016.

Responsibilities:  Educated, trained and supported our clients in the use of our signature cloud-based software product. Provided clients with strategic social media marketing consultation. Carefully managed client accounts to ensure a high-quality customer experience. Conducted market research, found and qualified sales leads, and developed, produced and presented pitches to potential clients. Wrote, edited, and compiled marketing and sales collateral and training materials. Led new-hire orientation for other Customer Success team members. Participated in high-level branding and business development strategy meetings.

Little Bird

Customer Success Specialist

I’ve worked with a variety of individuals and businesses to help them achieve their business goals. My clients come from a variety of industries and are located across the United States. My areas of expertise range from creative and brand consultation, to strategic business operations and development support. 

Responsibilities:  Advised clients on social media, brand development, public relations and communication strategies. Managed client rosters and social media accounts on behalf of clients. Provided multimedia and advertising support and project management services. Wrote grant proposals, email correspondences, requests for proposals, biographies, web content, advertising content, blog content, and other business- and marketing-related content. Provided administrative, business operations, event and human resources support. Managed travel arrangements and coordinated client calendars and meeting requests. Provided business development, goal-setting, customer service and other coaching services.

Freelance

Writer and Business + Marketing Consultant